Empathy Mapping: A Guide to Getting Inside a User’s Head
An empathy map is a simple, easy-to-digest visual that captures knowledge about a user’s behaviors and attitudes. It is a useful tool to helps teams better understand their users. Empathy mapping is a simple workshop activity that can be done with stakeholders, marketing and sales, product development, or creative teams to build empathy for end users. For teams involved in the design and engineering of products, services, or experiences, an empathy mapping session is a great exercise for groups to “get inside the heads” of users.
A Guide to Interviewing Users
Interviews provide a wealth of qualitative information – thoughts, feelings, frustrations, anecdotes, and much more – about a certain task or situation that you can’t necessarily glean from a data set or a research report. Learn the benefits of interviewing and how to interview users the right way so you get the most valuable information from the beginning of the design discovery phase.
Lessons Learned from An Event Apart Denver
An Event Apart just finished its first event of 2018 in Seattle. UX Booth columnist Jess Vice highlights some of the biggest takeaways from last year’s AEA Special Edition featuring Jeffrey Zeldman, Luke Wroblewski, Cassie McDaniel, Derek Featherstone, and Gerry McGovern.
Lessons Learned from An Event Apart Denver
An Event Apart just finished its first event of 2018 in Seattle. UX Booth columnist Jess Vice highlights some of the biggest takeaways from last year’s AEA Special Edition featuring Jeffrey Zeldman, Luke Wroblewski, Cassie McDaniel, Derek Featherstone, and Gerry McGovern.
Every User Journey is Different
As UX designers, we’re often asked to use templates or guides when we’re creating our products. We call them “personas”, or “user journeys”, or a map of the “customer experience”. These are often shared between teams within a company. But that’s where the problems start. What matters to the marketing department is often not what […]
When Users Are Filled with Rage
As UX designers, it’s out job to make sure users aren’t frustrated or annoyed. But what about those users who are enraged? This week, senior editor Kristina Bjoran looks at a tool that might be able to help.
The Art of Guerrilla Usability Testing
How can we go about testing our designs with minimum effort? David Simon explores guerrilla usability testing: the art of quickly soliciting – and later analyzing – user feedback.
Usability Testing UX Booth: How We Did It
What kind of UX publication would we be if we didn’t take our own medicine? This week, UX Booth Editorial Director Marli Mesibov walks through our recent usability testing, with special thanks to UserZoom.
Designing the Intersection of Government, Cancer, and the People
In 2016, President Obama announced an initiative to fight cancer, and Kara DeFrias was lucky enough to be on the front lines as a UX designer. This is her story of how they designed at the intersection of a benevolent bureaucracy and a devastating disease.
How to Build a Useful Sentiment Score Chart
It’s difficult to turn qualitative information from research participants into quantitative data. For years, many researchers have reverted to word clouds (the “mullet of the internet” according to Jeffrey Zeldman), but author Landon LaPorte has a better recommendation: the Sentiment Score Chart.