Why many car manufacturers still use gearstick / gearshift for automatic transmissions?

Why gear selectors for automatic transmission are still made in form of the gear stick for manual transmissions?

BMW

Ford

Isn't this useless waste of space?

There are at least two other possibilities (both seen on Citroën). So why are manufacturers still make those old-fashioned sticks?

Buttons: Citroën C4 Cactus

Selector behind the steering wheel: Citroën Grand Picasso