Which qualitative method is best used with Empathy approach?

I have recently been doing a research that involved focus-group, interview, observation and lastly a survey as data gathering and analysis of user behavioral, emotions, experience. I have read and understood what empathy means and concluded on my report the findings of what patients' feel, see, hear and do.

My question is : which method suits the above description and why :

  1. Ethnography.
  2. Action Research.