Which is the proper grammatical structure of page titles?

We have a pages that are labeled inconsistently and I suggested that we use more affirmative syntax.

"Manage Audiences" is a page title which reads poorly and doesn't sound right. "Audiences," is particularly awkward.

My suggestion is "Audience Management."

I forget exactly why the later is a more accurate representation. Does the later example reduce syntactic ambiguity?

Our current naming convention does not use actions to describe pages. Other pages include

  • Reporting
  • Trends
  • Campaign Overview
  • Customer Inventory
  • Templates
  • Email Blasts
  • Account Setup

    CTAs have labels such as…

  • Open Audience
  • Save Audience
  • New Email Blast
  • New Campaign
  • Apply Selection

    The way I've often approached this is by adding the phrase "Welcome to…" when speaking the page view aloud.

    e.g. "Welcome to… Manage Audiences" versus "Welcome to… Audience Management."

    Additionally, when writing button-label copy, I prefer to phrase it as a statement or directive.

    e.g. "I want… a new campaign" or "I would like to… add a user."

    This helps with story telling and maintains a coherent dialog with the user. This is my approach to this solution, yet I seem to be getting some push back from the stakeholders with no real reason besides "I liked it the other way."

    [Insert something about UX story telling and conversational UI/IxD]

    Edit

    Adding some more context

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