Where could I display promoted posts other than a news feed?

Building a B2B events app using a CMS and came across an interesting problem. One of the monetization options is 'promoted posts', however our client does not wish to have an activity feed displayed within the app.

I feel as though it's a missed opportunity, and am curious to see what alternatives are possible (new to ux design). We do not want to implement a social media feed either.

Feel free to ask for more clarification.