When conducting user research/customer surveys, how do financial incentives affect quality and quantity of feedback?
As a customer, I get sent a decent amount of surveys, particularly from larger companies.
A lot of the time they ask for 5 or 10 minutes of my time to fill out feedback. Typically I ignore these as there is no direct benefit to me to fill it out.
Sometimes they offer an entry into a prize draw, or for more in-depth questions will pay a sum of money or gift card.