What would entail hiding the price for some products on Amazon?
I've noticed that when I search on Amazon for a product, there usually will be some results where the price will not be visible until you click on the product and then again click on "See all buying options" button.
- Is this not a bad user experience? I mean why would you need the user to make multiple clicks in order to see the product price?
- Would this also not put a seller at a disadvantage? Surely, I wouldn't bother going into the product detail page if I can see the prices of other listings?
I've also noticed that whenever the price is hidden, they usually turn out to be exorbitant when compared to other listings (mostly 2x to 3x than the standard pricing). This makes me believe that it is for this reason that Amazon follows this "hiding of price" approach for such listings.