What text should be used – ‘Save for Later’ or ‘Add to Wishlist’ or ‘Bookmark it’ or ‘Shortlist it’?
I'm creating eCommerce web products (website, mobile-site, mobile-app) and on the products' listing page, I want to give users a choice to save any product, that they don't want to buy right now, but might/would buy later.
Many websites have been calling this feature by multiple names:
- Save for Later
- Add to Wishlist
- Bookmark it
- Shortlist it
Which one these name (text) communicates the purpose instantly to the users?