What is this table format called?

What would you call this type of table row layout?

(This is from Mailchimp's email campaign manager section.)

It's not a traditional data table, since it combines about 6 pieces of information in the left column, instead of using a separate column for each (title, type, audience, segment, date sent, etc).

Also, any thoughts on the usability of this type of pattern? I personally like it because the search bar/filter options (not pictured) are robust enough for me to find what I'm looking for, and I'm usually just managing the information, rather than analyzing it. Is this a good pattern for data tables with similar information -- that is, with text-heavy data that is searched rather than sorted?