What is the best way to present a comparison list?
I want to decrease the drop-off rate of a (loan) comparison page where users can change three variables to see a personalized loan offer list with five columns and a CtA button for each item ("Next"). So it looks like this:
Column 1 | Column 2 | Column 3 | Column 4 | Column 5 |
--Offer 1-- |--Offer 1-- | --Offer 1-- | --Offer 1-- |--Offer 1-- | "Next"
--Offer 2-- |--Offer 2-- | --Offer 2-- | --Offer 2-- |--Offer 2-- | "Next"
--Offer 3-- |--Offer 3-- | --Offer 3-- | --Offer 3-- |--Offer 3-- | "Next"
...
This list could contain up to 20 items/offers (rows) in ascending order.
What do you recommend to decrease the drop-off rate and to increase the click on the "Next" button?