What is a “UX Unicorn”?
Let's get this straight. A UX unicorn is a mythical object. A UX unicorn can solve not just an unusable interface, but also, poor strategy decisions, lack of management vision, an under resourced development team, a woefully inadequate budget, and a complete lack of design thinking.
UX unicorns don't exist, but this does not stop product managers from their eternal quest to find a magical solution for problems.
However, if you are determined to find a UX unicorn, here are some places to look. UX unicorns tend to live in the misty mountains next to the Portal of Unlimited Creative Freedom. UX Unicorns can also be lured into your cube farm with Large Pots of Gold and Bonuses of Unusual Size.
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