What does ‘Impact on Distilled’ Mean? [closed]

I'm working a project around a checkout process and I'm using a prioritisation matrix to order which UX improvements to start on first based on a few conditions, these are:

  • Technical Feasibility
  • Design/UX Feasibility
  • Impact on User
  • Impact on Distilled

Can anyone explain what Impact on Distilled means in real terms? I can't see to find anything that relates to this.

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