What are the pros and cons of using a branded preloader?

The product i currently work on is using a branded preloading icon with the company logo while different views and grids are being loaded. It seems to me that this is an unnecessary risk of associating our brand with waiting and slowness.

Of course, the opposite is also true, so in the case of fast loading, it would associate the company brand with quick responses and agility, but i still feel the risk of the former is not worth it

What are the rational justifications or criticisms of using a design pattern like this?