WCAG 3.0 structure and assessment criteria benefits in current practice

Even though it is currently in draft form, the WCAG 3.0 document is looking to be more user-friendly and easier to assess compliance against.

I think the change in the document structure and language makes it more suited to a common audience (e.g. designers and developers), and the change in the assessment criteria gives some flexibility and room to move when assessing an application's compliance to the guidelines.

Even while WCAG 2.0 and subsequent revisions were first published and being adopted, I have always thought that it would be better to move towards standards that helped a broader audience understand the need to create a more accessible and inclusive web, and to be able to clearer measure the progress or compliance towards such goals.

It this a new approach to accessibility requirements and conformance or really just a maturation of where industry is at? If so, are there examples of organisations that are implementing accessibility guidelines and standards that are in line with WCAG 3.0 already?