Using multiple ranking scale labels in a survey

Is it incorrect or confusing to use different labels in a set of ranking questions on a survey? (1 always being the least favorable, and 5 being the most favorable.) Note that this survey is intended for non-native English speakers, so I want to be as simplistic with the wording as possible and also be conscious of cross-cultural considerations.

For example:

  • How would you rate ________? (1 = Very Poor | 2 = Poor | 3 = Neutral | 4 = Good | 5 = Very Good)

  • How would you rate the usefulness of __________? (1 = Very Not Useful | 2 = Not Useful | 3 = Neutral | 4 = Useful | 5 = Very Useful)

  • How would you rate the importance of __________? (1 = Very Not important | 2 = Not Important | 3 = Neutral | 4 = Important | 5 = Very Important)

  • How likely are you to ________? (1 = Very Not Likely | 2 = Not Likely | 3 = Neutral | 4 = Likely | 5 = Very Likely)

Tags: , , , , , ,