“Use Your Words” by Kristina Halvorson – An Event Apart video

UI is language. Interaction is conversation. Content is the fuel that powers our designs. So what happens when the writer’s not in the room, or is missing from your project team altogether?

Good news: you don’t need to settle for lorem ipsum or half-baked prose. In this dynamic presentation captured live at An Event Apart Orlando 2018, Kristina Halvorson shares language principles and content design tools anyone can put to work—yes, even the “non-writers” among us. Using examples from popular products and well-loved websites, she uncovers the secrets to stellar content that anyone can create, no matter your role or area of expertise.

Kristina runs Brain Traffic, a content strategy consultancy. She's the author of Content Strategy for the Web and the founder of Confab: The Content Strategy Conference.

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