‘Top Searches’ or ‘Top Queries’ naming in an application for marketing people

I was wondering what everyones thoughts were on the naming for a search engine analytics application where it's technically correct to use the term 'querying' rather than the term 'searching'?

Personally, I prefer 'searches' rather than 'queries' as it's 2015 and I think that search is a common word we have adapted over the years in most households as the internet has grown up, we don't go querying the internet...

This app is geared towards marketing people. So could you imagine them telling their clients 'there was a 33% increase in querying on the website' opposed to 'there was a 33% increase in searches on the website'. Sounds like people are getting up to no good I reckon!

What are your thoughts on the topic?