The website is addressing 2 categories (employers and candidates), Which one should we be addressing more?

I am working on a website that addresses both employers and candidates, and the user should choose whether he is an employer or a candidate from the homepage. But i am lost here, If i want to add the benefits or how it works on the homepage? should i put it for the employers or for the candidates? or for neither and add them inside when the user chooses his category?