“The Customer-Obsessed Professional” by Gerry McGovern—An Event Apart video

This is the Age of the Consumer. Never before have customers had more power, more connectivity, more information, or more tools. Today, it’s not about designing for the customer but with them. Supporting your company’s business and advancing your career in this new age takes three essential skills: Humility, Agility, and Simplicity. Gerry McGovern explores all three in this fast-paced and memorable hour-long session, captured live at An Event Apart DC 2019. You’ll learn to enhance the humility skills of listening, collaborating, and using evidence instead of gut instinct. Become more agile by increasing the amount of customer feedback you receive, and developing faster methods to make changes to your code, content, or design. And master the key metrics of customer simplicity. You’ll leave inspired to improve how you serve your customer, and knowing how to prove to management that making things simpler for the customer is the best business case of all.

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