The best scroll direction | Apple v.s. Windows

The two biggest computer companies in the world use opposite scrolling directions!

When you switch from Windows to Apple, you'll notice that Apple has its scrolling reversed. But maybe it's Windows who has its scrolling reversed..

Which makes me wonder: what scrolling direction is the right direction and should it be different than a the swiping direction of a touch pad?

Things to consider:

• What's natural? In what direction would a first time user scroll to go down the page?

• Should a mouse have the same scrolling direction as a touchpad?