Orchestrating Experiences: Pinning Down Touchpoints

Orchestrating experiences requires coordination across different disciplines. The digitization of products and services (as well as growing interest in customer-centered approaches) has led to the language of marketing, customer experience, and service design mixing with digital and physical product design. Touchpoints represent fundamental building blocks of support for customer journeys that cut across time, space, and channels.
Orchestrating Experiences: Pinning Down Touchpoints

Orchestrating experiences requires coordination across different disciplines. The digitization of products and services (as well as growing interest in customer-centered approaches) has led to the language of marketing, customer experience, and service design mixing with digital and physical product design. Touchpoints represent fundamental building blocks of support for customer journeys that cut across time, space, and channels.
Tiny Copy, Big Impact: How Microcopy Helps Your Users and Helps Your Brand

Small things can make a big difference, and this is especially true in web content. The shortest of phrases and even single words—coupled with how they are designed and where they are or are not placed on a page—can affect a user’s experience. This is where microcopy comes in. These small snippets of text can help guide users through a process, such as completing a form or placing an order. But, so often, this important content is an afterthought.
Tiny Copy, Big Impact: How Microcopy Helps Your Users and Helps Your Brand

Small things can make a big difference, and this is especially true in web content. The shortest of phrases and even single words—coupled with how they are designed and where they are or are not placed on a page—can affect a user’s experience. This is where microcopy comes in. These small snippets of text can help guide users through a process, such as completing a form or placing an order. But, so often, this important content is an afterthought.