Tiny Copy, Big Impact: How Microcopy Helps Your Users and Helps Your Brand
Small things can make a big difference, and this is especially true in web content. The shortest of phrases and even single words—coupled with how they are designed and where they are or are not placed on a page—can affect a user’s experience. This is where microcopy comes in. These small snippets of text can help guide users through a process, such as completing a form or placing an order. But, so often, this important content is an afterthought.
Three questions with An Event Apart speakers
An Event Apart speakers Jen Simmons, Kate O’Neill, Jason Grigsby, and Jeremey Keith took a moment to answer a few of our questions on what inspires their work and how to be a better UX designer.
Alexa Skill Blueprints and the Promise of User-Centered Voice Design
Building applications without having to intensively write code have been a quest throughout internet history. Amazon taking the plunge into an easy-to-build set of Alexa applications bodes well for the maturity of voice assistance. More than that, the injection of solid design practices into Skill Blueprints affirms what we’ve known about user experience all along – it is the keystone to any organization making usable applications that people come back to again and again.