Better Usability Testing on Landing Pages and Lead Forms
Usability research on single-intent website pages can sometimes feel daunting. A single-intent landing page is a page that contains one form or a single CTA, often with a request for a user’s personal information in exchange for something. An optimized landing page acts on predictable patterns to both meet the users’ needs and reach the business’s goals.
Prepare for Design and Content with a Speaker-Inspired Reading List
The Design & Content Conference is three weeks away. This multi-disciplinary conference looks at the intersection of design disciplines. Hear from industry leaders about crafting experiences and telling stories that shape the future of the web. This year’s speakers include designers and content strategists from InVision, Vox, Dropbox, Shopify, Google, and more! To help you prepare, here’s a roundup of writings by five of this year’s speakers.
Empathy Mapping: A Guide to Getting Inside a User’s Head
An empathy map is a simple, easy-to-digest visual that captures knowledge about a user’s behaviors and attitudes. It is a useful tool to helps teams better understand their users. Empathy mapping is a simple workshop activity that can be done with stakeholders, marketing and sales, product development, or creative teams to build empathy for end users. For teams involved in the design and engineering of products, services, or experiences, an empathy mapping session is a great exercise for groups to “get inside the heads” of users.