Reducing Cognitive Overload For A Better User Experience

The best user experience is the one the user doesn’t notice. It appears smooth and simple on the surface, but hundreds of crucial design decisions have been made to guide, entertain and prevent trouble. If the user experience design does what it’s supposed to do, the user won’t notice any of the work that went into it.

The less users have to think about the interface or design, the more they can focus on accomplishing their goal on your website. Your job as a designer is to give them a straight path to their goal by clearing out the obstacles beforehand.
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Five Rules Of App Localization In China: Money, Dating And App Store

I recently sat down with Rock Zhang, a Chinese mobile entrepreneur. Rock is my classmate from business school, and we have both worked in the mobile industry for a while. In an age when the best marketing is good product management, Rock knows how to make millions of Chinese users fall in love with an app. I asked him to share his thoughts on app localization.

For me, China has always been a hard market to crack. I’ve marketed several mobile apps in European and US markets, and my apps have been featured many times in the App Stores in Russia, Israel, Spain, Germany and the US. But in China, our growth was stalling, and I don’t think we ever got a request for promotional artwork to be featured in the App Store. Truth be told, my “Asian expansion strategy” usually boiled down to hiring freelance translators through Elance to help me localize App Store pages in Chinese, Korean and Japanese.
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User Memory Design: How To Design For Experiences That Last

The two charts pictured below changed the way I think about thinking. Reproduced from a classic 1996 psychology study, the story behind these charts is a vivid illustration that the way we humans feel in the moment as we experience the world can be very different from how we feel when we think back on those experiences later.

Understanding the difference between experience and memory — and the ways they are related — can make us more sophisticated experience designers. In this piece, I’m going to provide some tips for designing for experiences that leave a lasting positive impression. But first, I need to explain the following two charts.
The post User Memory Design: How To Design For Experiences That Last appeared first on Smashing Magazine.
User Memory Design: How To Design For Experiences That Last

The two charts pictured below changed the way I think about thinking. Reproduced from a classic 1996 psychology study, the story behind these charts is a vivid illustration that the way we humans feel in the moment as we experience the world can be very different from how we feel when we think back on those experiences later.

Understanding the difference between experience and memory — and the ways they are related — can make us more sophisticated experience designers. In this piece, I’m going to provide some tips for designing for experiences that leave a lasting positive impression. But first, I need to explain the following two charts.
The post User Memory Design: How To Design For Experiences That Last appeared first on Smashing Magazine.