In-App Gestures And Mobile App User Experience

Remember the days when hovering and clicking using the mouse were the most used trigger for interaction with site or app? Those days are gone. When Apple…
Developing For Virtual Reality: What We Learned

With the tools getting more user-friendly and affordable, virtual reality (VR) development is easier to get involved in than ever before. Our team at Clearbridge Mobile recently jumped on the opportunity to develop immersive VR content for the Samsung Gear VR, using Samsung’s 360 camera.

The result is ClearVR, a mobile application demo that enables users to explore the features, pricing, interiors and exteriors of listed vehicles. Developing this demo project gave us a better understanding of VR development for our future projects, including scaling, stereoscopic display and motion-tracking practices. This article is an introductory guide to developing for VR, with the lessons we learned along the way.
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Reducing Cognitive Overload For A Better User Experience

The best user experience is the one the user doesn’t notice. It appears smooth and simple on the surface, but hundreds of crucial design decisions have been made to guide, entertain and prevent trouble. If the user experience design does what it’s supposed to do, the user won’t notice any of the work that went into it.

The less users have to think about the interface or design, the more they can focus on accomplishing their goal on your website. Your job as a designer is to give them a straight path to their goal by clearing out the obstacles beforehand.
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Five Rules Of App Localization In China: Money, Dating And App Store

I recently sat down with Rock Zhang, a Chinese mobile entrepreneur. Rock is my classmate from business school, and we have both worked in the mobile industry for a while. In an age when the best marketing is good product management, Rock knows how to make millions of Chinese users fall in love with an app. I asked him to share his thoughts on app localization.

For me, China has always been a hard market to crack. I’ve marketed several mobile apps in European and US markets, and my apps have been featured many times in the App Stores in Russia, Israel, Spain, Germany and the US. But in China, our growth was stalling, and I don’t think we ever got a request for promotional artwork to be featured in the App Store. Truth be told, my “Asian expansion strategy” usually boiled down to hiring freelance translators through Elance to help me localize App Store pages in Chinese, Korean and Japanese.
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