The Realities Of User Experience Design Within The Luxury Industry
For luxury companies and upscale lifestyle service providers, excellence in experience is an essential component of the value delivered. Conceptually different from the mass market, the luxury domain relies not only on offering the highest differentiated products and services, but on delivering experiential value.
Adopting technology and embracing a digital presence through platforms and initiatives, the luxury industry today is tackling the challenge of designing an unparalleled user experience (UX) online. In this article, we’ll present a case study and share observations on the peculiarities of the UX design of a luxury lifestyle service platform and its mobile apps.
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Redesigning The Paris Metro Map
When I first visited Paris, it took me a while to get oriented and put together a route using the official map of the Paris metro. That’s all it took to spark the flame inside me to redraw it according to an entirely different set of principles. The goal was extremely ambitious, but why not try?
In this article, I will attempt to describe the principal solutions involved in the development of my own version of the Paris metro map. But for a moment, I’ll just jump ahead to the result.
The post Redesigning The Paris Metro Map appeared first on Smashing Magazine.