How To Spark A UX Revolution
Editor’s Note: Making big changes doesn’t necessarily require big efforts — it’s just a matter of moving in the right direction. We can’t wait for Paul’s new book on User Experience Revolution (free worldwide shipping starting from April 18!), and in this article, Paul shares just some of the little tricks and techniques to bring around a big UX revolution into your company — with a series of small, effective steps.
It feels like everywhere I turn somebody is saying that user experience is the next frontier in business, that we have moved beyond the age of features to creating outstanding experiences.
But for many of us who work on in-house teams, the reality feels a million miles away from this. Getting management to understand the importance of user experience seems so tough. Even colleagues don’t seem to see the benefit. For those of us in-house, how are we going to get to this golden age of user experience design that people keep promising us?
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It’s Here. Meet “User Experience Revolution”, A New Smashing Book (Print + eBook)
Many companies will say they care about the user experience. They even know it is important. And yet, every day we are surrounded by companies treating customers with utter disrespect, both offline and on. They sell their data and waste their time. They leverage dark patterns and demonstrate complete indifference.
This is why we are releasing a new book today called “User Experience Revolution,” a practical battle plan for placing the user at the heart of your company. Companies desperately need to change, and the book shows you how to help them do that. Get the book now.
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How To Use Shadows And Blur Effects In Modern UI Design
When you examine the most successful interaction designs of recent years, the clear winners are those who provide an excellent functionality. While functional aspect of a design is key to product success, aesthetics and visual details are equally important — particularly how they can improve those functional elements.
In today’s article, I’ll explain how visual elements, such as shadows and blur effects, can improve the functional elements of a design.
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