Strange results in A/A test in Google Optimize
I did an A/A test in Google Optimize to validate if my measurements are correct. There were ~500 relations on each page "variant" (A/A test => no difference in them). Results:
- default page: 22% conversion rate
- my "variant": 29% conversion rate
How come the conversion rate is so different?
Is the problem with too little data or bad implementation?
I have both GA and GOptimize in Google Tag Manager. I think I don't need to implement the "anti-flicker snippet", wouldn't help.
Many thanks!