Seasonal response to app color schemes
As I get ready to launch my mobile app I am in the process of reviewing a number of UI/UX issues. The app in question is broadly best described as a "shopping app". I find myself wondering - are there any studies looking at how people respond to color schemes at different times of the year? For example is a rich vibrant app UI likely to hold the user's attention more during the dreary months of winter and a cool relaxing UI more liable to work during summer?
Taking this a step further - how about a UI that alters its colors depending on the local weather? Has anything like this ever been done or studied?