Research – What is the best way to name a study?

I am planning my first usability study and I want to hear some thoughts on what is the best practice for naming a usability study - for external purposes.

For screening for recruitment, I will need to mention the name of the survey. But I do not wish to give away the platform or product we are targeting, so that users don't get biased. How would one normally name a study for external users?

+I'm working on a benchmark test, if this helps anyway!