Representing increase/decrease at glance on "opposite" labels?
I'm building the front-view of a marketing Ad fraud analysis tool that wants shows users how much ad fraud vs valid traffic they get.
It already does this, and the purpose is to show at a glance in a clearer, faster manner.
The issue: an increase or decrease of "fraud" and "valid" traffic will be opposite in meaning for each label. Here is an example where it gets confusing:
Notice Total, Valid and Ad Fraud rows. Users will see Valid/Total traffic increase as positive, and Fraud increase as negative. I'm concerned for clarity, has anyone dealt with this situation?
Best options seem to be:
- Removing the increase/decrease relationships, but it seems to lose the ease of understanding at glance.
- Only display the relationship for ad fraud; ad fraud analysis is the main use for our users.
- Something else?
Updated: For reference, the focus was given to the forecast comparison as the main use case.
We will be testing with a bar chart as well, in 3 cols - past, current, forecast.
