Regarding Customer Journey Mapping(CJM), can we make CJM’s of same persona with different scenarios?
While making CJMs, can we choose them like:
- Persona 1 | Scenario 1
- Persona 1 | Scenario 2
- Persona 2 | Scenario 3
or should we have different personas for each CJM like:
- Persona 1 | Scenario 1
- Persona 2 | Scenario 2
- Persona 3 | Scenario 3