Reaching Target Customers in countries of southeast Asia [on hold]

I am looking forward to starting an e-commerce website (possibly including a mobile app) in Bangladesh with a few of my friends. This primary objective is to sell toiletries/personal care-mostly beauty products.

Let's say we have two options for initial marketing :

  1. Posting videos of beauty bloggers sharing beauty tips on our Facebook page.
  2. Placing ads in the leading national dailies.

Which of these two would be a better choice for faster business growth and why?

Are there any other ways to reach the target consumers efficiently?