Problem: Sites which flood the user’s email account with messages saying:-

  • Thank you for buying 'x'

  • We are going to deliver 'x' today

  • Our van has left the yard

  • Our van is in your street

  • 'x' has just been left on your doorstep.

Do a fair bit of online shopping and this can become most of your email traffic.

Is there any need to send any of this email traffic, if a user has already set up an account on the business's website ?