People like to read their own names and not others? – UX Design – psychology [on hold]

I read somewhere that people secretly hate to read the name(s) of other people/product over and over again. They only like to see their own names.

And that is why most people draw tattoos of their own names or their dynasty name and not others names and others dynasty name

And that's why Apple never writes "Apple" on the devices they make (not even on the startup screen or the rest of OS) and only use the logo instead. This is because they know that people don't want to read the name apple over and over again. If they did write "Apple" anywhere, users would start to secretly hate the name "Apple".

now my question is: Is it true? And if so, Is there any existing UX design principle says that use only the logo without the company name. Please share links to resources for proof. I want to read more about this topic.