“Obvious Always Wins” by Luke Wroblewski—An Event Apart Denver 2017

Clients, stakeholders, and users all want “obvious,” easy-to-use designs that help them achieve their goals. But making obvious interfaces isn't as obvious as it seems, especially when many stakeholders and users are involved. In this in-depth walkthrough of a major redesign, captured live at An Event Apart Denver 2017, Google Product Director Luke Wroblewski takes you behind the scenes to explore the thinking, processes, and iterations that go into an “obvious” design change.

Luke is a web, mobile, and product designer, and the author of three popular Web design books (Mobile First, Web Form Design, and Site-Seeing: A Visual Approach to Web Usability) in addition to many articles about digital product design and strategy. Prior to joining Google as Product Director, he was the CEO and co-founder of Polar, the Chief Product Officer and co-founder of Bagcheck, and an Entrepreneur in Residence at Benchmark Capital.

Luke has been the Chief Design Architect (VP) at Yahoo!, Lead User Interface Designer at eBay, and a Senior Interface Designer at NCSA: the birthplace of the first popular graphical Web browser, NCSA Mosaic.

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