“Name That Script!” by Trent Walton—An Event Apart video

How many scripts are loading on our web pages these days? How can we objectively measure the value of these (advertising, A/B testing, analytics, etc.) scripts—considering their impact on web performance, user experience, and business goals? In this hour-long talk from An Event Apart Orlando 2018, Trent Walton shares recent experiences with, and explores ways to evaluate and discuss the inclusion of, third-party scripts.

Trent Walton is founder and one-third of Paravel, a web design outfit located in Austin, TX, which counts Microsoft, Retail Me Not, Wired, The American Society of Cinematographers, Andreessen Horowitz, and Adobe among its clients. He’s been designing and building for the web since 2002, writing and speaking about what he learns along the way.

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