More Than Just Pretty: How Imagery Drives User Experience

As the saying goes, "A picture is worth a thousand words." Human beings are highly visual creatures who are able to process visual information almost instantly; 90 percent of all information that we perceive and that gets transmitted to our brains is visual.

Images can be a powerful way to capture users' attention and differentiate your product. A single image can convey more to the observer than an elaborate block of text. Furthermore, images can cross language barriers in a way text simply can't.

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