Looking for researches or case studies on How to move users from engaging / visiting social media to website

Are there any resources, articles, research documents or case studies explains how companies or apps succeed to move users from social media to their website?

On other words: create motivation and building a transitional road map from social media to website

example: Instagram account sells goods, and want to move to e-commerce website but currently exploring opportunities how to do that (fear of the idea that its business is currently based on being a social-based store)

context: I’m currently on secondary research for UX project and I want to explore this specific area in order to get some assumptions to be validated.