Looking for a UX design analogy

I'm trying to introduce UX design to my company in order to improve the understanding of it with a light talk.

For that, I'm looking for a short speech title which will use a very simple and understandable for everyone (not especially web team) analogy of UX design.

I'm thinking about house building or common stuff that everybody will understand and if possible incorporate some humour (you don't catch flies with vinegar).

If somebody have an idea, that could be great.