Logo – where should it direct within a website account?

Imagine there's a website with its content, but it also offers accounts that users can activate through this website. The account is basically the main functionality. (The website is mostly about this account and what to do within it).

My problem is: on a website the logo directs to the homepage. But what about the same logo within the account, when the user is logged in. Should it direct to the website home page or the account dashboard? What would users normally expect?