Language option translation best practice

Which provides better UX for a dropdown displaying user language options?

  • Using natural or current language?
  • Sorting by most popular, most recent, alphabetized, region?

natural (target) language

  • English (United States)
  • Français (Canada)
  • Español (Estados Unidos)
  • 日本語 (日本)

current language

  • English (United States)
  • French (Canada)
  • Spanish (United States)
  • Japanese (Japan)

such that they translate

  • Anglais (États Unis)
  • Français (Canada)
  • Espanol (États Unis)
  • Japonais (Japon)
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