Key pillars of ethical design practices in digital products and services

The Digital Ethics Compass is a noteworthy attempt to encapsulate some of the key considerations that will help address some common oversight when it comes to the design of digital products and services.

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By putting the human in the centre as its focus, it aims to respect both the external and internal facing humans when designing a digital product or service.

In addition, the three pillars that comprise of this framework:

  • Behavioural Design
  • Data
  • Automation

address the key issues around potential use of 'dark patterns', privacy of information and proper use of machine learning and artificial intelligence.

My question is, do the three pillars provide a solid and comprehensive framework for considering all ethical issues in design (which I think in principle it does), or is it missing something critical that should also be considered and therefore incorporated?

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