Preparing E-Commerce Websites for the Holidays

In 2016, e-commerce shopping accounted for more than 10% of total US holiday revenue. That’s bananas. We can be sure that this season, that number is only going to grow. And if you’re lucky enough to be working on a product that has tons of users who are trying to buy things from you, it probably goes without saying—their experience should be top-notch, and your website should be ready for the traffic and the sales.

I’ve written before about terrible mobile shopping carts. I won’t harp on this again. This time, I’d like to stress the importance of getting websites ready for impending traffic spikes over the holiday season, when people flock to throw their money around online. And nowadays, they’re not just shopping on their websites; they’re shopping on their phones. They’re shopping through their Echoes. They’re shopping through physical buttons in their homes. They’re shopping through kiosks. With so many ways to buy, it’s our jobs as user experience designers—teamed up with our friends in marketing, advertising, and analytics—to see that they can buy what they’re trying to buy.

Our friends over at Addressy are looking to help, once again. They’re hosting a webinar on September 6th at 3pm EST, all about improving the overall experience of products during the holiday season. Since they’re super cool people, you should check it out, even if it’s playing in the background while you work your day job (like the rest of us).

In their own words, here’s what you can expect to hear about:

Let us know if you attend, and what you think—we’d love to hear from you. And hey, if you learn a bunch, maybe submit an idea for an article here at UX Booth!