Is using a sentence as a search filter better to engage the user compared to showing featured items?

In a marketplace, what do you think will be better: Making a sentence that the user completes by picking from several options that lead to results base on his request, or just showing featured items (most sold, most popular, etc.)?

For example a sentence like in this link, where clicking the underlined words opens a drop down selection: http://tympanus.net/Tutorials/NaturalLanguageForm/