Is there any evidence of differences in e-commerce product quality perception around the world?
Dealing with fashion e-commerce everyday, with a special focus on the Italian market, I’ve noticed each brand of our group (with its specific target) involves a different engagement concerning quality, textile and manufacturing. I also suppose it relates to a cultural factor. Apart from a/b tests, recordings, heatmaps I can produce on countries we are already reaching, is there any research concerning this topic, providing a sort of overview on how the aspects, mentioned above, appeal customers while browsing? Is there any evidence of the cultural differences I am presuming? I’ve recently held a research on how product pages differ around the countries our websites touch. But I do not feel this completely satisfies my new point. I’ve observed Asia asks for very long and dense pages, full of information. Actually, the websites we are serving them are not following these standards (they are a simple translation of their European versions) so I cannot collect any data concerning whether specific contents are attracting attention or not. Any suggestion is very welcome! Many thanks