Is scrolling better than clicking to reveal more content?

Which is faster? Scrolling down or clicking a button to reveal more content? Currently, our site requires clicking of page numbers to reveal more content. We have 9 channels per page, which fits on one screen in most common resolutions.

Personally, I believe having 2 or 3 pages worth of content and scrolling down to reveal those pages would be easier. We should have 20+ channels per page. I just flick my mouse wheel or hit the down key. I don't have to aim at a tiny button (which takes longer as per Fitts's Law).