How would you describe your user experience design philosophy in one sentence?


The best thing about users is they eventually all die. Users come to a design with certain expectations, until they don't anymore.

Good design is invisible. If a design draws focus to itself, instead of the users' objective, it is not a good design.

Risk averse companies produce crap.

Design is not immune to Sturgeon's Law. Sturgeon's Law: 99% of everything is crap. How do you prevent your design from being in that 99%?

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