How do I present ‘negative’ sounding information without discouraging the user?

Background

I'm currently working on a project that essentially will become a website that guides the user to the optimal recruitment strategy for their specific hiring needs.

Before displaying the recommended path for the generated recruitment plan, I want to display an infographic that shows how difficult / easy it is to recruit for the position that the user has specified (based on data gathered from thousands of employers twice a year).

User testing shows that displaying information such as "Employers in XX county think it's difficult to recruit for the YY position" can feel discouraging for the user to see, while sometimes it's a good wake up call.

While it's possible in some cases that the infographic tells the user that it's easy to hire, it's almost always at least challenging.

Our goal is to inform the user that they can't expect to hire over night, which other user testing seem to imply that our users think. While simultaneously inspiring the user to use the recommended plan to make it easier.

Problem

How do I inform the user that it's going to be difficult to hire for the chosen position, without discouraging the user from trying?

Alternatively:

How do I inspire the user do perform an action that isn't going to be easy?