How can I make this table in our sales proposals clearer?
The company I work for sends out sales proposals to potential customers.
It is common for companies here to outsource Activity. If they do Activity in-house, they can save a lot of money. To do Activity in-house, they need to invest some money for training and equipment purchase.
We attempt to show this in a table in our sales proposals, but it is hard to follow and customers find it confusing.
Proposals are created in Google Docs, and a picture of the current table is shown below. This is intended to clearly show:
- The current cost
- The upfront investment required (and the components of this)
- The ongoing costs (and components of this)
- The resulting savings
- The ROI (return on investment) that this is equivalent to
This is confusing though! Customers find it hard to see where and how the savings are calculated, and there is a consensus that there is 'too much' (numbers, words) despite customers still wanting detail.
How can we rework this to make it clearer, easier to follow and more understandable — using only the design tools available in Google Docs tables?
(In saying that — we don't need to use a table, we can easily represent the information in text-only format instead if that is clearer).
Note: this is my first question in this site. I would appreciate any feedback about how to make it more specific/answerable, to fit the conventions of this site. Thanks for your consideration!