Good way to break monotony on "never-ending" apps

As a good example/case-study of this, let us consider running type of video games (e.g. temple run) or swipe left/right type of dating apps, or image browsing apps, etc.

In general, these apps "just keep going". In Temple Run, you just keep running (at ever increasing pace) until you crash. Tinder/OkCupid just lets you continually swipe left/right (as far as I know). Similarly most image browsing apps seem like a bottomless page where you can just keep scrolling down to find more content.

The same applies to older games like monopoly/risk.

I feel this can get boring. Is there a good way to break the monotony of this sort of experience and somehow make it more interesting?

Or, is there actually some sort of charm to this never ending aspect that draws people in?

PS - this is my first question on this SE, so please feel free to help fix the question/tags if needed.